Nicholas Rowe - "Some Account of the Life of Mr. William Shakespear (1709)"

Various - "Chambers's Edinburgh Journal, No. 427"

N. E. Dionne - "The Makers of Canada: Champlain"

B. Barker - "Blackbeard"

Books of The Times: The Days of Their Lives: Lesbians Star in Funny Pages
Becky Saletan, publisher of the adult trade division, will leave next week in a sign of further unraveling at the publisher.

Houghton Mifflin Publisher Resigns
Niall Ferguson’s latest book, “The Ascent of Money: A Financial History of the World,” went to press in May 2008, but it shrewdly anticipates many aspects of the current financial crisis.

Books of The Times: It’s Still Making the World Go ’Round
Michael Wolff has written a supercilious yet star-struck portrait of Rupert Murdoch, the planet’s most notorious press baron.

Samuel Hopkins Adams - The Clarion

S >> Samuel Hopkins Adams >> The Clarion




The word passed from mouth to mouth, in accents of experimentation,
admiration, and acceptance.

"Cere, from cerebellum, the brain, and bread the universal food. I doped
it out myself, and as soon as I hit on it I shipped Belford Couch
straight to Europe to get the backing. I wouldn't take a million for
that name, to-day.

"See what you can do with a proposition of that sort! It hasn't got any
drugs in it, so we won't have to label it under the law. It ain't
medical; so the most particular newspaper and magazines won't kick on
the advertising. Yet, with the copy I'm getting up on it, we can put it
over to cure more troubles than Certina ever thought of curing. Only we
won't use the word 'cure,' of course. All we have to do is to ram it
into the public that all its troubles are nervous and brain troubles.
'Cerebread' restores the brain and rebuilds the nerves, and there you
are, as good as new. Is that some plan? Or isn't it!"

There was a ripple of applausive comment.

"What's in it?" inquired Lauder, the factory superintendent.

"Millions in it, my boy," cried the other jubilantly. "We'll be
manufacturing by New Year's."

"That's the point. _What'll_ we be manufacturing?"

"By crikey! That reminds me. Haven't settled that yet. Might as well do
it right now," said the presiding genius of the place with Olympian
decision. "Dr. De Vito, what's the newest wrinkle in brain-food?"

"Brain-food?" hesitated the little physician. "Something new?"

"Yes, yes!" cried the charlatan impatiently. "What's the fad now? It
used to be phosphorus."

"Ye-es. Phosphorus, maybe. Maybe some kind of hypophosphite, eh?"

"Sounds all right. Could you get up a preparation of it that looks tasty
and tastes good?"

"Sure. Easy."

"Fine! I'll send you down the advertising copy, so you'll have that to
go by. And now, gentlemen, we're the Cerebread factory from now on. Keep
all your help; we'll need 'em. Go on with Certina till we're sold out;
but no more advertising on it. And, all of you, from now on, think,
dream, and _live_ Cerebread. Meeting's adjourned."

The staff filed out, chattering excitedly. "He'll put it over."--"You
can't beat the Chief."--"Is'n't he a wonder!"--"Cerebread; it's a great
name to advertise."--"No come-back to it, either. Nobody can kick on a
_food_."--"It's a sure-enough classy proposition, with those swell
European names to it!"--"Wish he'd let us in on the stock."

Success was in the air. It centered in and beamed from the happy eyes
of the reformed enthusiast, as, crossing over the room with hands
extended to Esme and Hal, he cried in a burst of generous emotion:

"It was you two that converted me."

THE END

Copyright (c) 2007. topmasterworks.com. All rights reserved.